This Swiss-Inspired Village in Wisconsin Feels Like a Slice of the Alps

New Glarus, Wisconsin, feels like a quaint little slice of Europe in the heart of the Midwest. Its rolling green hillsides, with quaint little towns, farms, and green pastures for grazing, are similar to Glarus, Switzerland. For nearly 200 years, this region has served as a second home for many Swiss settlers. 

New Glarus was originally established in 1845 by Swiss settlers who were forced to leave their homeland due to economic hardship in Switzerland. Since then, more Swiss immigrants have arrived and contributed to preserving the community's Swiss-German language, folk traditions, music, and culture, blending new and old customs. 

Today, New Glarus is a destination for Swiss and American tourists alike, who seek a glimpse into a world of the authentic lifestyle, atmosphere, and traditions of Switzerland. Visitors can become immersed in the country’s heritage, admire chalet-style architecture, taste local cuisine, and enjoy a variety of outdoor recreation opportunities. There is also a lineup of annual events and festivals preserving and showcasing Swiss culture for visitors and locals alike to enjoy. Here’s why you should plan a trip to experience and explore this slice of the Swiss Alps in America. 

Dine and Sip on These Delectable Dishes and Drinks

Don’t miss a trip to the Chalet Cheese Haus. Their grilled cheese sandwiches are legendary in these parts, and the ice cream, which is a perfect sweet treat on a hot day, doesn’t disappoint either. Nearby, Puempel's Olde Tavern isn’t just for bites and homegrown brews; it’s actually a historically meaningful space that originally gave Swiss immigrants seeking a new way of life a safe space to rest, as a boarding house and tavern starting in 1893. There’s also Whiskey Run Distillery, a craft distillery boasting an American-style menu of food options and craft cocktails made with their whiskey spirits—don’t miss touring this awesome space to learn about their operations and how the magic happens on-site.

If you’re lucky enough to pay a visit during harvest season, a trip to Munchkey Apples—a family-run apple orchard with 9,000 trees, bakery and guest house—is an unforgettable experience. Indulge in fresh apple cider donuts, caramel apples, and homemade apple pie (using a longtime family recipe, of course) are just a few of the wonders you’ll encounter in this welcoming community destination.  

If you didn’t know that Wisconsin makes great wine, think again, because Bailey’s Run Vineyard and Winery, nestled in the scenic rolling hills of New Glarus, makes red, white, and sparkling wine in both dry and sweet varieties. This outpost also serves cocktails and beer for those who are more interested in a different type of buzzy beverage. The winery hosts regular events like live music, and is a great spot to hang out and admire the pretty views.   

Those who are more beer inclined should check out New Glarus Brewing Co., which is known by craft beer fanatics across the U.S. to serve some amazing brews. The Spotted Cow logo of New Glarus’ legendary “farmhouse ale” is practically a celebrity in the craft beer world.

Don’t Miss These Awesome Activities Around Town

Make sure to check out the Chalet of the Golden Fleece Museum, which is owned by New Glarus’ own “Swissonian” and is a fascinating Swiss Alps chalet-style home featuring thousands of artifacts collected during the early-to-mid 20th century. This spot has been listed in both the National and Wisconsin State Registers of Historic Places as “an outstanding example of an authentic Swiss chalet” (one of only three in Wisconsin). Here, visitors can learn about what it was like in the Alps and admire the awe-inspiring display of authentic artifacts. 

If you’re looking for a great place to shop, Alpenhaus Market, which is located right in downtown New Glarus, is a vintage and artisan collective shop specializing in Mid-century modern vintage pieces. They also sell one-of-a-kind pieces handcrafted by local Wisconsin artists and makers. It's a local, sustainable business and a great place to grab a souvenir while helping to save the planet by giving high-quality vintage treasures a new life (and keeping them out of a landfill). 

Where to Spend the Night

If you’re looking for somewhere to rest your head in between adventures, The Chalet Landhaus Inn, which was built in a traditional Swiss style, is a wonderful place to serve as home away from home during your visit. This clean and comfortable inn features fun amenities, including an indoor swimming pool, sauna, and steam room. There’s even a special “New Glarus Beer Package,” which is perfect for visitors seeking a taste of New Glarus Brewing Company's beers without leaving the property. The package includes a six-pack of assorted New Glarus Beers, two pint glasses, a bottle opener, two complimentary drink coupons to enjoy in the Chalet Alpli Bar, locally sourced cheese and sausage board, and one coupon for 20 percent off dinner at the Chalet Landhaus Restaurant or New Glarus Hotel Restaurant—everything packaged into one unforgettable Little Switzerland experience. 

If you’re seeking inspiration on additional charming villages in Wisconsin to explore, these 12 small towns also boast a variety of great shops, restaurants, and history. This magical and enchanting road trip travels through fairytale-like locations in Wisconsin for an unforgettable journey. No matter where you explore in The Badger State, you're bound to find a special adventure.