Locals Love This Quirky Town in Mississippi—and It’s Still Underrated

Mississippi has many claims to fame - “Birthplace of America's Music,” self-proclaimed “Catfish Capital of the World” (step aside, Louisiana), and it’s the home state of Kermit the Frog. Beyond its fame, it’s the unusual side of the Magnolia State where its personality really shines. Take, for instance, the coastal town of Bay St. Louis. This quirky town in Mississippi has a wonderful mix of artsy vibe, wacky festivals, colorful and eccentric locals, with a little bit of Southern culture stirred in. If you ask me, it reminds me more of a funky coastal town in Florida than a destination in the Deep South.   

Where Is Bay St. Louis and Why Is It so Unique

Bay St. Louis is located along the I-10 corridor near Biloxi and Gulfport and just across the bay from Pass Christian, a laid-back, underrated coastal town in Mississippi. When traveling from Florida, it’s one of the last destinations in Mississippi that you’ll drive through before you reach the Louisiana border. And trust me, like many of us heading to New Orleans, it’s easy to drive right by this small town in Mississippi without stopping. 

In its early days, Bay St. Louis was a major fishing and trading post in the region. Eventually, the town transformed from its fishing village roots to a prime resort destination for wealthy people from Louisiana. Not only that, but Bay St. Louis became a vacation spot for artists, musicians, writers, and creative people who enjoy its laid-back lifestyle. This fusion of people shaped the town’s quirky identity into what it is today.

After Hurricane Katrina in 2005, the town had to rebuild, since many of the original buildings were damaged. So, as you stroll through the walkable historic district (Old Town), you’ll notice a mix of old buildings that look like they were frozen in time and modern buildings with a bit of creative flair. Plenty of golf carts line the street, adding to its coastal feel, and with the art galleries, murals, and splashes of color around the town, you’ll soon discover that it's the artistic spirit of Bay St. Louis that makes it truly special.   

The Quirky Attractions That Define This Town

Technically, Bay St. Louis is a small city of about 10,500 residents, but surprisingly, with all the local events and festivals, the town feels more like a small, tight-knit community. Events like the Mermaids Arts and Crafts Show, Dolly Should, Battle of the Bay, Souper Mudfest, and Witches Walk are some of the most eclectic events in Mississippi. You’ll find folks dressed in costumes, showing off their colorful side, and we’re not mad at that. 

One of the most popular festivals is Mardi Gras (held in February), a more low-key version of the one in NOLA. Instead of massive floats and huge crowds, think decked-out golf carts, old-fashioned cars, decorated homes, pirates, and a family-friendly atmosphere. Many describe it as feeling more local and intimate than other highly commercialized events. Families can enjoy popular floats led by the Mystic Krewe of the Seahorse that ride through the historic downtown district. 

Come in July to the Mockingbird Cafe for the Frida Fest to see locals dressed in brightly colored costumes with vibrant flower crowns, honoring the legendary Mexican artist Frida Kahlo. Expect music, dancing, and all kinds of artistic expressions in the heart of Old Town Bay St. Louis. For more culture, visit the 100 Men Hall, a “longtime center of African American social life and entertainment,” for one of their local events. The venue is part of Mississippi’s musical history, where legends like Ray Charles, James Brown, and Etta James performed. 

Those needing to play on the darker side of Bay St. Louis, take the ghost boat tour with the Mystic Ghost Ride Company and learn about the haunted legends and folklore about pirates. Although ghost encounters are not guaranteed, you’ll be amazed at the immersive experience filled with storytelling, mystery, and incredible water views. 

Why It’s Still Flying Under the Radar

Well, to be completely honest, I-10 isn’t my favorite highway because it feels like it goes on forever with not much scenery. So, on that last stretch of highway before you get to the Louisiana border, many road trippers will just push through and continue on. Others will stop to check out the popular nearby towns like Gulfport and Biloxi, leaving Bay St. Louis behind in their rear view mirrors. Since this unusual Mississippi town has a more relaxed, artistic energy, those who find their way here will be pleasantly surprised by its creativity and its wonderfully funky (and cool) personality. 

See more coastal towns near the Gulf on this scenic drive in Mississippi. And be sure to check out the Visit Mississippi website to find attractions and local spots to eat, play, or relax.