As you drive down Country Road 537 in Colts Neck, you might be fooled into thinking you’ve traveled back in time. That’s where you’ll find the Colts Neck General Store and Deli, an old-school general store in a rural corner of the Garden State. Founded in 1849, it’s still the same place in many ways – filled with specialty goods, low-cost lunch specials, and fresh-baked treats. And that last one is where the general store really stands out – because it plays host to the best general store bakery in New Jersey. You’ll find fresh-baked pastries, cookies, and special seasonal treats that are worth a trip from any part of the state. You also might want to stay for lunch, because the sandwich counter takes some humble ingredients and makes them sing with Jersey charm.

The Colts Neck General Store looks like it stepped out of time, and inside it's no less old-fashioned.
Colts Neck General Store and Deli/Facebook
The store emphasizes fresh and local food, and the selection of canned and jarred preserves and pickles is enough to keep you in flavor combos for years!
Colts Neck General Store and Deli/Facebook
The lunch counter is a local favorite, with many low-priced sandwich options. The BLT is considered one of the best in the state.
Colts Neck General Store and Deli/Facebook
And of course, this is New Jersey - so they have a pork roll and cheese sandwich! It's pretty much the ideal example - perfectly fried and melty on a crisp roll.
Colts Neck General Store and Deli/Facebook

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But the real highlight at the Colts Neck General Store is the fresh-baked goods, including delicious cake loaves.
Colts Neck General Store and Deli/Facebook
The breakfast pastries are top-notch, including danishes that are perfect when paired with fresh fruit and coffee.
Colts Neck General Store and Deli/Facebook
You'll even find some delicious cannoli - a local favorite that packs a crispy, sugar-dusted shell with rich pastry cream.
Colts Neck General Store and Deli/Facebook
You'll also find an assortment of simpler cookies and treats packaged for a perfect gift for those who didn't make the trip.
Colts Neck General Store and Deli/Facebook
The offerings change with the seasons, which means some delicious Valentine's Day desserts or other sweet treats throughout the year.
Colts Neck General Store and Deli/Facebook

Have you visited the Colts Neck General Store and Bakery on Country Road 537? Let us know what you bought at this rural general store bakery in New Jersey in the comments section. If you want to know more about what the general store offers, you can visit the Facebook page. For another out-of-the-way New Jersey delight, why not visit this delicious gas station bakery?

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Colts Neck Gen Store & Deli, 171 County Rd 537, Colts Neck, NJ 07722, USA