Some of you may already know about it, but back in 2014, the lakeside city of Duluth was ground zero for one of the funny things that have happened in Minnesota. There have been several records set in Minnesota, including the largest gathering of beards, largest group of people howling, and the largest bacon cheeseburger. But, less well known was the record that was set on May 24-25, 2014.

The then-longest television commercial in history - it set a Guinness Book record - was aired from a TV station based in Duluth, Minnesota.
Duluth and Lake Superior in Summer seen from Above by Drone
Jacob Boomsma/Getty
The spot emanated from Canal Park-based KBJR, and it ran for a mind-boggling 13 hours, 5 minutes, and 11 seconds, beginning on May 24, 2014, and finally ending on May 25, 2014.
Ben/Google Reviews
Minneapolis-based Fallon, which represents Arby's in Minnesota and across the U.S., designed the ad to promote and create some buzz around the 2014 return of Arby's Smokehouse Brisket sandwich.
Random Retail/Flickr
The concept was to show customers just how long Arby's slow-smokes its brisket before using it in its restaurants - and, of course, to set a world record in the process.

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The spot begins with a brisket being placed in a smoker.
Arby's/YouTube
The camera stays on the brisket for the next 13 hours; a timer appeared on the screen so viewers could keep track.
After 13 hours, 4 minutes, the brisket is removed.
Arby's/YouTube
A person then, places it on a cutting board, and makes an Arby's Smokehouse Brisket sandwich.
Sadly, the Arby's record was surpassed by an 18-hour TV commercial for Old Spice that aired in Brazil in 2018. But it is still Arby's longest commercial, and you can still get the Smokehouse Brisket at Arby's.
Arby's
And if you've got an extra 13 hours, you can still watch the commercial on YouTube.

If all this has has you craving an Arby’s Smokehouse Brisket sandwich, fret not – order one on GrubHub, and you could be munching in minutes! Did you or anyone you know see this commercial? Do you think you could watch the entire thing? Let us know in the comments, and be sure to clue us in on any other records set in Minnesota that we should know about!

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