The next time you're in the Green Bay area, make sure you plan time for a little detour to one of the suburbs so you can experience the glory that is Seroogy's Chocolates. This awesome local company has been serving the people of Wisconsin for more than a century. Maybe best well-known for their fundraising candy bars, they actually run two full-service shops in the Green Bay area serving everything from simple chocolates, nut mixes, and candies to elaborate gift boxes, unusual combinations, and so much more. This small business is still run by the Seroogy family. This delightful little shop will put you on sensory overload in the very best way and you'll leave carrying some of the very best chocolates you've ever had.
Brothers Joe, Jim, and Sol Seroogy began making fine chocolate candies in De Pere, Wisconsin in 1899.
Since then, the company has expanded to a second store in Ashwaubenon, which itself has recently gotten bigger.
A new generation of Seroogy's currently run the company — this Jim and Joe are also brothers and have been keeping folks full of delicious chocolate since 1980.
Perhaps best known for the chocolate bars they make for fundraisers, Seroogy's actually makes so much more that you'll want to discover.
From nut mixes to candy canes, all things chocolate to their own roasted coffee, there's something for everyone to be found at Seroogy's. They're still using the same traditional recipes and methods their ancestors started with and they've maintained their legacy of making small-batch sweets using high-quality ingredients. Their dedication shows in the amazing flavor of all their candies and it's the reason they've been in business for 119 years.
Seroogy's mint meltaways are so good, local frozen custard place Zesty's uses them as one of their daily flavors.
The assorted boxes are always a great way to go, but they're by no means all Seroogy's has to offer. Try a chocolate covered Oreo, a homemade caramel, chocolate-dipped potato chips, nut clusters, truffles, caramel corn, house hot cocoa mix, and so much more.
Your friends and family will know you love them when you gift them with Seroogy's chocolate. There's more than a century's worth of care and fine-tuning in each Seroogy's chocolate, making it a refined and perfect bit of sweetness.
Walking into one of their shops is like living in your very own version of Willy Wonka. You won't even be able to fathom all the different sights, smells, and flavors and you certainly won't be able to walk out empty-handed.
Seroogy's has two locations in the Green Bay area — De Pere at 144 N. Wisconsin St. and Ashwaubenon at 786 Willard Dr.
Looking for more Wisconsin chocolate shop? Check out Niemann's in Wauwatosa.
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