This $6 Million Wisconsin Redevelopment Brought A Riverwalk To Main Street

Some big things are happening in Watertown, Wisconsin. In 2023, the historic city redeveloped its downtown, and it's now a lively destination for family fun. It’s called Bentzin Family Town Square, and it’s the place to go if you love celebrating summer – or any time of year. The square has outdoor entertainment spaces that draw top regional musical acts, as well as a splash pad for kids and a new stretch of scenic riverwalk. Best of all – even more is in store for this riverfront town. Read on to see why Watertown is a Wisconsin family destination you’ll want to visit.

Walk Through More Than 180 Years of Watertown History

Watertown (population approximately 22,443 in 2026) is a charming city in Jefferson and Dodge Counties. It was first settled in 1836, years before Wisconsin became a state. Today, it draws many history lovers with attractions such as the 1854 Octagon House and the first kindergarten in the United States (1856). While embracing modern life, the city still preserves much of its heritage.

When visiting today, you'll realize that Watertown has a remarkable collection of historic landmarks. And that's what makes it a favorite destination for history enthusiasts.

Combined with its historic neighborhoods, museums, and walkable downtown, Watertown offers a fascinating journey through Wisconsin's pioneer past.

Here is an interesting fact: Watertown also proudly claims the site of the first kindergarten in the U.S., established in 1856 by German educator Margarethe Schurz. That's an achievement that forever changed early childhood education in America.

When you're here, don't forget to visit the beautifully preserved Octagon House, which was built in 1854.

A $6 Million Makeover Revitalized Downtown Watertown

In 2023, Watertown’s historic downtown underwent a bit of a transformation. In a prime area along the Rock River, the city launched a $6 million redevelopment project. Today, the reimagined waterfront is a must-visit destination for both locals and visitors alike.

The Plaza Hosts Free Concerts and Special Events

The square has spaces for concerts and events, and a lineup of free concerts featuring top regional acts, along with food and beer vendors.

Family-Friendly Splash Pad With Lights and Water Features

Kids love this place too. The plaza has an awesome splash pad that has plenty of water features and colored lights. As you can see from the picture above, it features interactive water elements and vibrant lights.

Big Changes Are Coming to Watertown's Riverfront

This is just the start of development on the Watertown riverfront. A major mixed-use development is planned for the space adjacent to the square, along with an extended riverwalk. In the meantime, enjoy the music!

Visitors can enjoy an evening event in this square, and it’s a wonderful space for sure. And don't forget to stop in at Mullen's Dairy Bar – a Watertown classic for an ice cream treat. Find the perfect lodging for your next getaway in one of the awesome local hotels. Keep exploring the Badger State, and visit more great Wisconsin towns.