This Charming General Store In Massachusetts Is Loaded With History

Shopping at the Williamsburg General Store feels like returning to a sweeter, friendlier time. The owner of the store describes walking into the shop as being like “a nice, warm hug from a good friend.”

This classic New England country store has everything you’d expect from a family-owned, small town institution. The people are helpful, the selection is thoughtful, and the prices are down to earth.

Check out all the reasons why this place is the perfect, charming general store.

We’re aware that these uncertain times are limiting many aspects of life as we all practice social and physical distancing. While we’re continuing to feature destinations that make our state wonderful, we don’t expect or encourage you to go check them out immediately. We believe that supporting local attractions is important now more than ever and we hope our articles inspire your future adventures! And on that note, please nominate your favorite local business that could use some love right now:

You can find the Williamsburg General Store at 12 Main Street (Village Center), Williamsburg.

Give them a call at 413-268-3036, or visit between 9 a.m. and 8 p.m. every day.