3 Overhyped New Mexico Places That Look Better Online Than in Real Life

There are few feelings worse than getting excited about something only for it to fall short of your expectations. While that rarely happens in New Mexico (it is the Land of Enchantment, after all), there are several places that, according to many travelers, don't live up to the buzz surrounding them. Pictures can often be misleading, especially because you never know if they've been altered or what's going on outside of the frame. Travel guides and social media are highlight reels, which is great for engagement, but sometimes we forget that real life doesn't have filters or perfect angles. These are some of the most commonly cited overhyped destinations in New Mexico, from tourist traps to overcrowded attractions that have lost their authenticity.

1. Roswell

Roswell is pretty much the definition of a tourist trap, which I suppose is part of the appeal, but there isn’t as much to see or do as you might think. The Roswell UFO Museum is neat if you want to learn about the history of alleged alien encounters, and there’s a bus tour that takes you to the site of the 1947 crash, but beyond that, the town is primarily kitschy, alien-themed shops trying to attract tourists. Many people say the Roswell Spacewalk and Gallery, a walk-through art installation illuminated by black light, looks better in photos than in person. I enjoyed driving through Roswell and seeing the neon signs and alien figurines everywhere, but I’m secretly glad I didn’t stop to explore.

2. Old Town Albuquerque

Old Town Albuquerque is supposedly a can’t-miss experience that transports visitors to a bygone era, when the now bustling metropolis was nothing more than a small village. In reality, however, the scene isn’t so idyllic. The adobe buildings and shops selling handmade clothing, jewelry, and other artisan goods impart a distinct Southwestern charm, but the area is often extremely crowded, making it feel more like a tourist attraction than a historic destination. Additionally, many of the shops and restaurants cater heavily to visitors, which spoils the authenticity. 

3. Santa Fe

Santa Fe is often portrayed as a counterculture city with historic charm, an artsy vibe, and dramatic mountain scenery. But the magazine-ready pictures don’t tell the whole story. What’s missing are the throngs of tourists, high prices, and an aesthetic that feels like it’s trying a bit too hard. There are plenty of valid reasons to visit Santa Fe, especially if you consider yourself an artistic person, but make sure to temper your expectations a bit before you go. If you like the culture of Santa Fe but prefer smaller towns, I recommend planning a trip to Madrid instead. Creatives revitalized this former mining town, and it feels like a wholesome slice of Americana.

Do you agree with my picks for overhyped destinations in New Mexico? What other places would you add to the list?

These places might be overhyped, but there are even more underrated destinations in New Mexico that don't get nearly enough recognition. Try planning your own trip using Only In Your State’s itinerary planner.