How This Small South Carolina Town Quietly Became the Coolest Place in the South

From casting the spotlight on the fantastic Falls Park on the Reedy to various restaurants, events, and fun venues, we've managed to suggest many places to go and things to do in Greenville, SC, over the years. It's one of the hippest places in the Palmetto State! But we've never really told you WHY or how this small town quietly became the coolest and one of the best towns in South Carolina. Take a look at these 11 reasons to love Greenville.

1. No matter where you look, Greenville is gorgeous

From the breathtaking Falls Park on the Reedy to the Swamp Rabbit Trail and the bustling Main Street, this is one invitingly beautiful city that's perfect for everyone. Whether you're flying solo or you've got the whole family with you, there's something to do tin Greenville.

2. Main Street still has that small-town feel

Lined with lush trees and inviting seating provided by various merchants and restaurants, Greenville's Main Street feels like home. After just one visit, you'll see why and how Greenville's Main Street made the USA TODAY list, "Seven City Streets Worth A Trip On Their Own."

3. The events are top-notch

Greenville's Fall For Greenville has long been ranked as one of the best festivals in the whole country. Additionally, other events, like the seasonal Saturday Market and the annual Artisphere, make downtown Greenville a vibrant place everyone wants to be. Without question, there are always plenty of things to do, even just in the downtown area of Greenville, SC. October 10-12, 2025, are the dates for Fall for Greenville this year, so mark your calendars!

4. The arts scene in Greenville, South Carolina, is out of this world

The Peace Center regularly hosts Grammy-winning artists, stage performances, and a variety of other cultural events. And Bob Jones University Museum & Gallery is home to the largest collection of religious art in the Western Hemisphere.

5. Outdoor activities around Greenville seem limitless

Within minutes of the city, you can feel a million miles away from everywhere. Whether it's at Paris Mountain State Park (shown above) or any of the other peaceful area parks, you can always find the perfect spot to escape.

6. In fact, there are countless "escape hatches" right in Greenville's own backyard

Live in Greenville and want to get away for a weekend? Drive a few miles and feel a million miles from home.

7. The people here are fantastic

Small-town charm and southern hospitality are abundantly evident anytime you meet someone from here.

8. The food scene is outrageously delish

No longer considered "up and coming," the variety and quality of the restaurants in this small city are beyond your wildest dreams. Foodie travelers will never lack for restaurants to try and things to do in Greenville, SC.

9. There's a stunning waterfall right in the middle of town

Not many cities and towns in the US boast a natural waterfall quite like this one. The one-of-a-kind spectacle is the centerpiece of Greenville's downtown landscape.

10. Outdoor fun is everywhere

From the Swamp Rabbit Trail to Fluor Field on the West End, Greenville's outdoor scene also has something for everyone.

11. Greenville is romantic

Liberty Bridge at Falls Park on the Reedy is a perfect stroll for a romantic evening. Stop in the middle to admire the falls immediately below. This focal point on the downtown landscape has also been on USA TODAY's "50 States, 50 Dates: Romantic activities around the USA" list. It's easy to see why!

On top of all the above reasons, Greenville somehow manages to retain that small-town feel even though it's one of the fastest-growing cities in the country. Greenville truly is the coolest small town in South Carolina, and you should definitely plan a visit!

In fact, we highly suggest spending the weekend in one of the town's most unique B&B accommodations, The Swamp Rabbit Inn.