For a full dose of fun this winter, head north. The city of Superior has planted its flag on the season, declaring itself Wisconsin’s Winter Capital. The phrase is the product of a clever new branding campaign, and it makes a good argument. Superior has a big frozen heap of recreation options, and it’s an inviting destination for people seeking a fun Wisconsin winter escape.

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I love northern Wisconsin, and Superior is worth checking out – maybe you’ll even see that guy in the brown suit! Make your Superior travel plans on Booking.com. And if you’re interested in additional travel ideas, here are some more things to see and do in Wisconsin.

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