Some big things are happening in Watertown, Wisconsin. This historic city recently redeveloped the heart of its downtown, and it’s now a lively destination for family fun. It’s called Bentzin Family Town Square, and it’s the place to go if you love celebrating summer – or any time of year. The square has outdoor entertainment spaces that draw top regional musical acts, as well as a splash pad for kids, and a new stretch of scenic riverwalk. Best of all – even more is in store for this riverfront town. Read on to see why Watertown is a Wisconsin family destination you’ll want to visit.

Watertown (population 22,000) is a city located in Jefferson and Dodge Counties. It was first settled in 1836, years before Wisconsin was a state. Today it draws a lot of history lovers with attractions like the 1854 Octagon House and the first kindergarten in the United States (1856).
Watertown Tourism Commission
Watertown’s historic downtown recently underwent a bit of a transformation. In a prime area along the Rock River, the city launched a $6 million redevelopment project.
Watertown Tourism Commission
The new Bentzin Family Town Square recently opened, and people began enjoying the new open air spaces and short but scenic stretch of riverwalk.
Watertown Tourism Commission

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The square has spaces for concerts and events, and it has a lineup of free summer concerts that include top regional acts, as well as food and beer vendors.
Watertown Tourism Commission
Kids love this place too. The plaza has an awesome splash pad that has plenty of water features and colored lights.
Watertown Tourism Commission
This is just the start of development on the Watertown riverfront. A major mixed-use development is planned for the space adjacent to the square, as well as an extended riverwalk. In the meantime, enjoy the music!
Watertown Tourism Commission

I enjoyed an evening event at this new square – it’s a wonderful new space. And don’t forget to stop in at Mullen’s Dairy Bar – a Watertown classic – for an ice cream treat. Find the perfect lodging for your next getaway in one of the awesome local hotels. Keep exploring the Badger State, and visit more great Wisconsin towns.

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