For years, New York was home to the country’s oldest toy store yet sadly that all changed nearly four years ago when we had to say goodbye to our beloved FAO Schwarz. Following through on their word to make their way back to us, our state’s largest toy store has once again re-opened just in time for the holidays and we couldn’t be more thrilled. Find out what’s in store at FAO Schwarz’s newest location.

Taking up residency in Rockefeller Plaza right behind our famous holiday tree, FAO Schwarz has finally reopened in a brand new 20,000-square-foot space.
Diego Ricci/Google
Located inside a two and a half story building in the plaza, FAO Schwarz's newest location will make you feel right at home with nostalgia and excited for all that is new here.
FAO Schwarz/Facebook
One thing many of us have been curious is about is if we'd get to see our familiar friend, the famous dance-on piano that was featured in the film Big, and the answer is yes.
Maggie Hanley/Google
Situated right in front of a large window, as you dance around on the keys you'll be able to look out at the views and city-goers down below.
clio1789/Flickr

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The location may be new and different from what we were once used to, but almost all of our favorite features can be found in the new flagship.
Stephen Weppler/Flickr
From an in-store Build-A-Bear Workshop to a candy tore full of FAO Schweetz and candies galore, there's so much fun to be had inside of this massive toy shop.
FAO Schwarz/Facebook
If you've been missing the days where you would gift friends and family with FAO Schwarz branded toys - miss no longer! You'll find over 200 FAO Schwarz toys here.
FAO Schwarz/Facebook
The perfect stop to make when you're doing your holiday shopping, visit FAO Schwarz in Rockefeller Plaza to reminisce on all the past shopping trips you've taken at this massive toy store.
Harrison Tsai/Google
FAO Schwarz is located at 30 Rockefeller Plaza, New York, NY 10111 and is open from Monday through Saturday from 9 a.m. to 9 p.m. and Sunday from 11 a.m. to 8 p.m. To find out more about our favorite and largest toy store, click here.


Did you know that FAO Schwarz had made its return to the Empire State? If you have more shopping to get done, try reading about how This Two-Story Country Store Makes The Best Homemade Sweets In New York!

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