Anyone who’s ever traveled along Highway 10 between St. Cloud and Little Falls has likely noticed a peculiar attraction by the roadside. The most curious among us have even stopped to explore. And who could blame them? It’s hard to pass up a sight as colorful as what you’ll find at Treasure City in Royalton, Minnesota. This souvenir shop has been around for decades, enticing travelers to get out, stretch their legs, and enjoy the wonders within. This year, the famous shop has been put up for sale. If you’ve ever wondered how much it costs to own an iconic piece of Minnesota’s roadside culture, read on below:

Treasure City is an eye-catching souvenir shop found along Highway 10 between St. Cloud and Little Falls in central Minnesota. It's been enticing travelers since the 1970s.
Alanna Seljeskog/Google
As soon as you pull up, you'll realize that this place is no ordinary souvenir shop. The bright, colorful signage draws in many visitors.
Rachel Bibeaux/Google
Not only are there colorful signs. But there are also kitschy photo ops. Most visitors love the opportunity to take a fun photo from the road.
Anthony Steele/Google

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Inside, the shop is known for being packed to the gills. It's full of interesting merchandise, Minnesota-made goodies, and plenty of curiosities - including a famous "man-eating clam."
Bobby Ratliff/Google
So what is all of this going for? The building and grounds will run you $450,000. If you want to throw in the inventory inside, add another $400,000 to the price tag.
Bobby Ratliff/Google
While the asking price might seem like a small fortune to some, for others it's a small price to pay for an iconic piece of Minnesota culture. How much would you pay?
Bobby Ratliff/Google

Though it is for sale, Treasure City is still open! Find more information on their website and Facebook page. If you’re looking for other great gift shops, consider a trip to the massive Round Barn Trading Post in Andover, Minnesota.

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