The Willy Wonka Worthy Candy Shop In Wisconsin That’s Beyond Your Wildest Imagination

Walking down Madison’s State Street can be like a trip to another world. It’s a totally unique and undefinable mix of shops and restaurants frequented by local college students. Despite feeling like you could make it around the world just by eating your way down the blocks, State Street didn’t used to feel like it could totally whisk you away to a whole new dimension. But at IT’SUGAR, just stepping through the doors feels like a trip to the most fantastic candy fairy tale. If Willy Wonka had a shop in Madison today, no doubt it would look a lot like this.

We’re aware that these uncertain times are limiting many aspects of life as we all practice social and physical distancing. While we’re continuing to feature destinations that make our state wonderful, we don’t expect or encourage you to go check them out immediately. We believe that supporting local attractions is important now more than ever and we hope our articles inspire your future adventures! And on that note, please nominate your favorite local business that could use some love right now:

It’Sugar Madison is located at 542 State St., Madison, WI 53703. Learn more about this fairy tale spot on their website or by checking out their Facebook page.

If you love sweets, you have to check out this road trip that takes you to some of the most delicious old school chocolate shops in Wisconsin.