The Willy Wonka Worthy Candy Shop In Wisconsin That’s Beyond Your Wildest Imagination
Walking down Madison’s State Street can be like a trip to another world. It’s a totally unique and undefinable mix of shops and restaurants frequented by local college students. Despite feeling like you could make it around the world just by eating your way down the blocks, State Street didn’t used to feel like it could totally whisk you away to a whole new dimension. But at IT’SUGAR, just stepping through the doors feels like a trip to the most fantastic candy fairy tale. If Willy Wonka had a shop in Madison today, no doubt it would look a lot like this.
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