This Milwaukee General Store Is Too Charming For Words

Milwaukee is home to many small businesses, but not all of them hold the same charm as this one. Whether you’re looking for a gift, new decor, or something you never knew you needed, this modern general store is Milwaukee in essence, and is charming beyond words!

We’re aware that these uncertain times are limiting many aspects of life. While we continue to feature destinations that make our state wonderful, please take proper precautions or add them to your bucket list to see at a later date. If you know of a local business that could use some extra support during these times, please nominate them here:

Have you been to MOD GEN? What did you think? Let us know in the comments below!