This Milwaukee General Store Is Too Charming For Words

Milwaukee is home to many small businesses, but not all of them hold the same charm as this one. Whether you’re looking for a gift, new decor, or something you never knew you needed, this modern general store is Milwaukee in essence, and is charming beyond words!

We’re aware that these uncertain times are limiting many aspects of life as we all practice social and physical distancing. While we’re continuing to feature destinations that make our state wonderful, we don’t expect or encourage you to go check them out immediately. We believe that supporting local attractions is important now more than ever and we hope our articles inspire your future adventures! And on that note, please nominate your favorite local business that could use some love right now:

Have you been to MOD GEN? What did you think? Let us know in the comments below!