A Visit To This Charming Wisconsin General Store Is Like Taking A Step Back In Time

Taking a trip back in time may seem impossible, but all it requires is a visit to The Merchant General Store. The charming shop is housed in a building that dates back to the early 1900s – but that’s not the only retro aspect. There’s also the slew of classic merchandise, which includes things like old-fashioned candy and antiques. Take a look:

Visit The Merchant General Store Monday through Saturday from 10 a.m. – 5 p.m. For more information, call (715) 284-5700. You can also visit the The Merchant General Store website or Facebook page.

Address: 216 Main Street, Black River Falls, WI, 54615

This isn’t the only place you can revisit the past. Read about another here.