A Visit To This Charming Wisconsin General Store Is Like Taking A Step Back In Time

Taking a trip back in time may seem impossible, but all it requires is a visit to The Merchant General Store. The charming shop is housed in a building that dates back to the early 1900s – but that’s not the only retro aspect. There’s also the slew of classic merchandise, which includes things like old-fashioned candy and antiques. Take a look:

We’re aware that these uncertain times are limiting many aspects of life as we all practice social and physical distancing. While we’re continuing to feature destinations that make our state wonderful, we don’t expect or encourage you to go check them out immediately. We believe that supporting local attractions is important now more than ever and we hope our articles inspire your future adventures! And on that note, please nominate your favorite local business that could use some love right now: https://www.onlyinyourstate.com/nominate/

Visit The Merchant General Store Monday through Saturday from 10 a.m. – 5 p.m. For more information, call (715) 284-5700. You can also visit the The Merchant General Store website or Facebook page.

Address: 216 Main Street, Black River Falls, WI, 54615

This isn’t the only place you can revisit the past. Read about another here.