Wear Your Ugliest Sweater And Alaska Airlines Will Give You Priority Boarding

Last year, Alaska Airlines participated in the quirky holiday National Ugly Sweater Day in a truly unique way – the U.S. airline rewarded passengers who showed up to the gate sporting their ugly holiday sweaters. It was a hit, so they’re bringing the tradition back this year. Read on to see just what you’ll get from Alaska Airlines if you choose to travel in your ugliest holiday outfit this month.

Would you ever wear a hideous holiday sweater if it meant it would get you priority boarding? If you participated in last year’s National Ugly Sweater Day while flying with Alaska Airlines, share your pictures with us in the comments below!