There’s Actually A Reason So Many Flight Attendant Uniforms Are Purple

The next time you settle into your seat on an airplane, make a note of what color the flight crew is wearing. If there’s some purple in the mix, that’s no accident.

It turns out that airlines frequently use purple in their crew uniforms because of the psychological impact of the color. Purple inspires thoughts of royalty, luxury, and wisdom – all pretty desirable qualities in the service industry.

People are also more likely to associate the color purple with trustworthiness. This is especially important in today’s airline industry, when almost half of all passengers report that they don’t believe they’d be treated fairly by their airline if something went wrong with their journey.

If you like the sound of inspiring trust and looking royal, a dash of purple might be just the thing.