Southern California-Based Online Boutique Is Making Old Things New Again
Fashion is a massive, global force, and while it’s a place of immense creativity and expression, there is another side to the industry that’s becoming increasingly harder to ignore. Fast fashion — the design, manufacturing, and marketing method focused on rapidly producing high volumes of clothing — makes hot trends and designers accessible and affordable for consumers. But this inexpensive and instant gratification can have costly and long-term effects on the environment, which is a detail often overlooked by companies and consumers. So how do we begin to affect change within this global behemoth? We start small, on a micro-level, one designer and company at a time. Just like Katie Levans did in 2021 when she launched Ruthie, a curated online boutique of apparel and accessories made from customized vintage, secondhand, and salvaged goods based in Los Angeles, California.
Levans might just be one person, but in the year since Ruthie was launched, she has already amassed quite a following and fanbase in her little corner of Southern California. Her story will undoubtedly inspire you to pursue your passions and, ultimately, be the change you want to see in the world.
Many thanks to Katie Levans for sharing the story of her inspiring and inspired small business in SoCal. Learn more about Ruthie at its website, Facebook, and Instagram pages.
Of course, Ruthie is just one of the many small businesses affecting positive change in SoCal; please nominate your favorite attractions and businesses for a chance to be featured in an upcoming Only In Southern California article. And be sure to follow Only In Southern California on Facebook and Instagram to learn about this region of the Golden State’s most incredible places, attractions, and events.
Address: Los Angeles, CA, USA
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