There’s something inherently ‘cool’ about music festivals. Maybe it’s because they harken back to the free-wheeling ’60s; maybe it’s because the U.S. has some truly bucket-list-level festivals; maybe it’s simply that musicians are just plain cool. So when you take a tiny Oregon town and add in an epic annual music festival, the result is a place that’s on the map for the very coolest of reasons. And this is how Jacksonville, a small town in Oregon, quietly (or loudly, in this case) became the coolest place in the Pacific Northwest.

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The Britt Festivals really put the small town of Jacksonville on the map, but it is just one of the many things that makes it a special and unique place. Learn more about Jacksonville, Oregon, at the town website — and the annual Britt Music & Arts Festival here.

And if you’re looking for another effortlessly cool place to visit in The Beaver State, definitely check out Ashland, home of the Oregon Shakespeare Festival *and* Ashland Independent Film Festival!

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