Presented mostly without comment, we bring to you today news of a brand new billboard that has popped up in Jackson, Mississippi following the signing of a bill by state Governor Phil Bryant:

Sponsored by the folks at Planting Peace, the signage, of course, is a not-so-subtle reminder of the Bible’s golden rule and a jab at Bryant’s new legislature which is steeped in anti-LGBT controversy.

Regardless of where you fall on today’s bill signing, you’ve got to admit: the billboard’s pretty clever. Have you seen it passing through Jackson today?

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