In 1931, when Ted Hustead decided to buy a little drugstore in the tiny town of Wall, his relatives thought he was crazy to set up shop in such a "godforsaken town." Residents were poor and struggling from the Great Depression, and the town was isolated in the middle of nowhere. Ted and his wife Dorothy had faith that they could make a go of it, though, and more than 80 years later, Wall Drug is not only thriving, but it's one of the most popular spots in the entire state.
In the beginning, business was slow and there just weren't enough customers to keep the Hulstead family afloat.
Once Mount Rushmore was completed, the traffic along the highway became pretty brisk, but no one was stopping. Dorothy came up with a great idea - offer free ice water to the thirsty travelers. The idea worked, and Wall Drug became a thriving little business.
Keeping with tradition, the drugstore still offers its free ice water today.
The coffee is still just 5 cents a cup.
But, the store is a LOT bigger. By the 1980s, as many as 20,000 people were visiting the store on hot summer days, and now the attraction draws millions of people every year. The Hulsteads proved that Wall is definitely not a "godforsaken town."
When I-90 was built in the 1960s, the Husteads worried that the freeway would divert traffic away from Wall. Emmet Sullivan built this 80-foot-tall dinosaur, complete with lightbulbs for eyes, to remind travelers to stop.
With all the billboards along I-90 now, you'd have to be blind to miss Wall Drug!
Wall Drug is no longer just a drugstore. It's more like a shopping mall, with tons of different shops inside. The entire attraction encompasses 76,000 feet.
From pottery, posters and an art gallery...
...to cowboy boots and outdoor gear, you'll find just about anything you could ever possibly want here.
There's even a soda fountain were you can get an old-fashioned soda or ice cream sundae.
There are quirky little homages to the Wild West throughout Wall Drug.
Make it a game to see how many you can find!
You'll also find a Tyrannosaurus rex. Weird, and random...but kind of cool, right?
Don't forget to take a selfie with the famous jackalope.
The main store is open Monday through Saturday from 7 AM to 5:30 PM; Sunday 7 AM to 3:30 PM. The mall stores are open from 8:30 AM to 5 PM Monday through Saturday, and 8 AM to 3:30 PM Sunday.
The address is 510 Main Street in Wall, but you won't need to remember that...just follow the signs!
What are your favorite memories of Wall Drug? Share them with our readers in the comments!
The town of Wall is known for its drug store, and here's a little town that's known for its truly epic burgers. Check it out!
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