If you’ve ever visited Michigan’s Upper Peninsula, you know that the region is simply overflowing with unique and exciting attractions to explore. But there’s one special little store in the U.P. that stands on its own as the area’s quirkiest, most beloved stop — and you’ll want to visit for yourself.
Phil’s 550 Store is located at 400 County Road 550 in Marquette.
At first glance, this little stop might just look like your average Michigan party store — but there’s so much more to its story than that.
The shop sells everything you might expect at a convenience store: beer, snacks, small trinkets, and more. But its staff and unique history truly set it apart.
Phil Pearce, the store’s owner and namesake, has long served as a cult figure of sorts for Yoopers and out-of-state visitors alike — and it’s easy to see why.
Decades ago, Phil’s face was printed on a t-shirt. The shirt’s popularity skyrocketed, spreading like wildfire among Northern Michigan University students and ultimately making its way to "fans" of Phil across the world.
The store itself is a testament to its owner’s unique sense of humor. Visitors often stop to check out cheeky phrases displayed on the outdoor sign.
From the silly to the hilariously inappropriate, there’s no telling what you’ll find when you check out Phil’s sign — and that’s part of the store’s unique appeal.
The store’s rustic yet welcoming style makes visitors feel as though they’ve stepped back in time, and there’s something truly timeless about Phil’s 550.
Phil’s is also the place to go when you’re searching for Yooper-themed gifts. No matter what your age, you’ll find something here to tickle your funny bone.
Sadly, Phil himself is currently battling a serious form of brain cancer — but the store stands strong as its owner fights for recovery. After all, this spot is a Upper Peninsula landmark, and there’s nothing stronger than that Yooper spirit.
To learn more about Phil, his store, and the fascinating history that surrounds this quirky locale, click here. Do you have any fun memories of visiting Phil’s 550 Store? We’d love to hear your thoughts in the comment section!
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