With a name that is attention-getting (to say the least), you might expect Heidi’s Ugly Cakes to be housed in an equally as flashy building. But that’s simply not the case. Instead, it’s housed in a modest stone building. That’s okay, though, because it’s not the eatery’s appearance that gained it a loyal following – that honor goes to its “ugly cakes” and tasty sandwiches.

When it comes to small town gems, Heidi’s Ugly Cakes in Norfork definitely, well, takes the cake!
Chad Carter-Tully/Google
In 2019, it moved to its current location – a stone building from 1927.
David Jones/Google
The exterior may be a bit bland, but the food served inside is anything but! People flock from all over for a taste of Heidi’s famous “ugly cakes” and tasty sandwiches.
Heidi’s Ugly Cakes/Facebook
So, what is it that makes Heidi’s cakes so good? Well, it’s not their appearance – and that’s the point.
James Snow/Google
Instead of wasting time with fancy fondant and piped flowers, Heidi focuses on sheet cakes slathered in decadent frosting and other sweet toppings.
Heidi’s Ugly Cakes/Facebook

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As far as the restaurant’s success goes, the cakes started it all, but the sandwiches are now just as famous.
Heidi’s Ugly Cakes/Facebook
Aside from cakes (and a few other desserts), sandwiches are the only other thing served at Heidi’s, but don’t take that to mean the menu is lacking in variety. It’s the opposite, actually.
biohazard2060/Google
Look over the menu and you’ll find everything from traditional cold cut sandwiches to hot sandwiches, like old-fashioned bologna and the Reuben, which is a customer favorite.
Josiah West/Google
Visit Heidi's on a nice day and you can take advantage of one of its best features - a roomy patio with lots of seating.
Heidi’s Ugly Cakes/Facebook
Of course, if you're in a hurry, you can utilize the walk-up window and get your grub to-go.
Heidi’s Ugly Cakes/Facebook

For more information, call Heidi’s Ugly Cakes at (870) 499-7437. And remember to like Heidi’s Ugly Cakes on Facebook.

So, did you know about this humble little restaurant in Arkansas? Ever visited? If so, what’d you think of the sandwiches? What about the ugly cakes? Tell us.

This isn’t the only unassuming can’t-miss in the state. Click here to read about another.

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Heidi's Ugly Cakes, 13885 AR-5, Norfork, AR 72658, USA