There’s No Attraction In The World Quite Like This One In Arizona
Driving along Interstate 10 in southern Arizona, you see the signs begin to appear more frequently the closer you get to Dragoon. The big, bright yellow billboards stand out against the blue sky spot the highway between Phoenix and El Paso. A simple two-word interrogative advertising message simultaneously provokes curiosity, hunger, and even a slight hesitation to stop at what just might be a dying tourist trap.
For decades these signs have lured in hundreds of thousands of visitors to an otherwise sparse and sleepy area of the state, enticing weary travelers with an air of mystery. So, what is it?
The Thing is located at 2361 North Johnson Road in Dragoon (Exit 233 from Interstate 10) and is open daily from 7 a.m. to 8 p.m.
Monica is a Diné (Navajo) freelance writer and photographer based in the Southwest. Born in Gallup and raised in Phoenix, she is Tódich'ii'nii (Bitter Water People) and Tsi'naajinii (Black Streak Wood People). Monica is a staff writer for Only In Your State, photo editor for The Mesa Legend, and previously a staff writer for The Navajo Post. You can reach her at email@example.com.