Taking a trip back in time may seem impossible, but all it requires is a visit to The Merchant General Store. The charming shop is housed in a building that dates back to the early 1900s – but that’s not the only retro aspect. There’s also the slew of classic merchandise, which includes things like old-fashioned candy and antiques. Take a look:

Located on Main Street in Black River Falls, The Merchant General Store offers one of the most charmingly retro shopping experiences in the state.
The Merchant General Store/Google
Though opened in 2002, a visit to the store is like taking a step back in time – and that’s partly due to the fact that it’s housed in a building that dates back to 1912.
The Merchant General Store/Facebook
The merchandise also contributes to the old-fashioned shopping experience.
The Merchant General Store/Facebook
Just like general stores of yesteryear, The Merchant General Store is stocked with all sorts of goods, including a variety of classic toys and vintage candies.
The Merchant General Store/Facebook
Sure to spark some feelings of nostalgia, the sweet selection includes old-time favorites, like Bottle Caps and Candy Dots.
Darren Durman/Google

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There are also lots of antiques and collectibles, which offer a one-of-a-kind glimpse into the past.
The Merchant General Store/Facebook
The perfect combination of old and new, the store also carries an assortment of merchandise from this century.
The Merchant General Store/Facebook
Home décor, seasonal items, and kitchen and housewares are just a portion of the items you’ll find in the store.
Linda Blackdeer/Google
Visit during the summer, and you’ll be in for an extra special treat since that’s when the store’s seasonal ice cream counter is open.
The Merchant General Store/Facebook
Ready to take a step back in time with a visit to this historic shop?
The Merchant General Store/Facebook

Visit The Merchant General Store Monday through Saturday from 10 a.m. – 5 p.m. For more information, call (715) 284-5700. You can also visit the The Merchant General Store website or Facebook page.

Address: 216 Main Street, Black River Falls, WI, 54615

This isn’t the only place you can revisit the past. Read about another here.

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