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This Tiny Shop In Arkansas Serves Chocolate Rolls To Die For

Arkansas is a little state full of world capitals. We’ve got a quartz crystal capital, a folk music capital, and a duck capital. You can also find a watermelon capital, and even a spinach capital, in the Natural State. There’s one more capital you may not know about, though: Searcy County, in the north central portion of our state, is the Chocolate Roll Capital of the World.

If you’re not familiar with chocolate rolls, let me describe the recipe for you: you combine cocoa, butter, and sugar, then roll the mixture up in dough like the most amazing burrito ever, and bake it. Just when it’s smelling really fantastic and you think you’re about to be transported to heaven on a cloud of doughy chocolate, you take the chocolate rolls out of the oven and enjoy a gooey bite. Then you realize all the ingredients are perfect already and when you combine them in a chocolate roll it’s an instant party in your mouth. You can skip right to the party in your mouth portion of the process by visiting a little place in Marshall, a town smack dab in the Chocolate Roll Capital of the World, called Ruby’s Diner.

You can find directions to Ruby’s Diner here.

To find more iconic Arkansas foods, check out this list.

You’ll want to add these dishes to your foodie bucket list.

J.B. Weisenfels
J.B. Weisenfels has lived in rural Arkansas for three decades. She is a writer, a mom, and a graduate student. She is also an avid collector of tacky fish whatnots, slightly chipped teapots, and other old things. In her spare time she enjoys driving to the nearest creek to sit a while. If you were to visit her, she'd try to feed you cornbread.